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Articles by Julia Shalet

Articles by Julia Shalet

Author of The Really Good Idea TestJulia Shalet is an award-winning innovator, who has managed high-value product portfolios & brought many successful new ideas to market across a broad range of sectors. She helps people move their ideas forward often through hands-on workshops & "idea to good idea" research. She also teaches at UCL, the Chartered Institute of Marketing & helps PhDs nationwide to find commercial opportunities in their research.

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The Really Good Idea Test

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